Stacys’ Mom

Stacy's Mom is a vintage boutique inspired by 90's summers, Daisy Dukes, all things vintage, Fountains of Wayne, and of course, my mother, Stacy. I started this brand system with logo design, inspired by vintage signage and typography. Once the illustrated logo was complete the rest of the brand came naturally. The badge element is meant to resemble a bottle cap as if you just cracked open a cold Coca-Cola on a summer day. Rather than including the badge element in all designs, I created a second version with a star to add some variety and still keep that Americana feel.